Privacy Policy
Last updated: February 2026
We respect your privacy and are committed to protecting your personal information. This policy explains what data we collect, how we use it, and your rights under the Israeli Privacy Protection Law (1981) and the regulations thereunder.
Information We Collect
We collect information you provide directly: name, email address, phone number, shipping address, and payment details when placing an order. We also collect technical data automatically: IP address, browser type, device information, pages visited, and cookies. For dance and sportswear sizing, we may ask for body measurements which are stored securely and used solely for size recommendations.
How We Use Your Information
Your information is used to: process and fulfill your orders, communicate with you about your orders and account, send marketing communications (only with your consent), improve our website and product offerings, comply with legal and tax obligations under Israeli law, and prevent fraud.
Cookies
Our site uses cookies to maintain your shopping cart, remember your preferences (language, currency), and analyze site traffic. Essential cookies are required for the site to function. Analytics cookies help us understand how visitors use the site. You can control cookies through your browser settings, but disabling essential cookies may affect site functionality.
Sharing Your Information
We do not sell your personal information. We share data only with: payment processors to handle transactions securely, shipping companies to deliver your orders, tax authorities as required by Israeli law (invoicing and VAT reporting), and service providers who assist in operating our website (hosting, analytics). All third parties are bound by confidentiality agreements.
Data Security
We implement industry-standard security measures to protect your data, including SSL encryption for all data transmission, secure payment processing (PCI-DSS compliant), restricted access to personal data on a need-to-know basis, and regular security reviews. While we take all reasonable precautions, no method of transmission over the internet is 100% secure.
Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations (Israeli tax law requires keeping transaction records for 7 years), resolve disputes, and enforce our agreements.
Your Rights
Under Israeli privacy law, you have the right to: access the personal data we hold about you, request correction of inaccurate data, request deletion of your data (subject to legal retention requirements), withdraw consent for marketing communications at any time, and file a complaint with the Israeli Law, Information and Technology Authority (ILITA).
Children's Privacy
Our site is not intended for children under 18. We do not knowingly collect personal information from minors. If we discover that we have collected data from a child under 18 without parental consent, we will delete it promptly.
Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
Contact Us
For privacy-related questions, data access requests, or to exercise your rights, please contact us by email or through the contact form on our website.